Cash In With the Power of Niche Marketing
Today, we’ll talk about how you can cash in with the power of niche marketing.
Fred Kerr and Ed Dale made niche marketing popular with their course, “Underachiever”. With the demise of the course, people thought that niche marketing was also dead. The rumor persists that you can’t make a profit with this technique.
They couldn’t be more wrong! Niche marketing is alive and well. It is still possible to make a healthy profit using this technique. A close friend uses niche marketing to sell to obscure markets over the Internet. He earns about $8000 each month, and his business is still growing! You can learn from great Internet teachers specializing in marketing.
Dr. Andrew Jones started out as my client. Over time, he became my student and my friend. He started in a niche market with a small $27 e-book that has grown into a $15,000 per month business. His business is still growing, too.
How does this work? Well, I teach that in my coaching program. As of this writing, there are a few spots left. You can check it out at this site, if you’re interested: http://www.rayedwards.com/letmein, “5k In 30 Days”. If there is any room left, I’d love to have you join us.
I didn’t write this article to sell you my coaching program. I want to sell you an idea - that niche marketing works, and can help you cash in. I’m offering you five simple steps to build your niche, quickly and easily. Of course, this is a broad overview of a complex topic, but these simple steps can get you on your way without spending any money or undertaking a long study of marketing. You’ll have to put some work into it, but you already knew that, right? Too bad you can’t just push a button and have money spit out of your CD-ROM.
Follow these steps, and start your niche market today!
Locate a product. I say “locate”, not “create”, because many people are scared off by the thought of creating their own products. That’s too bad, because creating product is actually pretty easy. To locate your product, look for private label rights packages that allow you to re-publish something that was already created. Now, you may shy away from this idea, thinking that the products aren’t worth a lot, or perhaps everyone has seen them, or that they don’t work. You may be startled to discover that very few people actually use these products! You can have a ready-made product in almost no time - simply change the graphics and title, repackage the product, and voila! It’s easy and fast, and you can do it all in less than an hour. I promise!
Create a sales page and testing software. Many private label rights packages contain a sales page template, often pre-written. This is a great place to start, though you probably don’t want to use it forever. Once your sales page is set up, test it with Google’s Website Optimizer. That can help you to tweak it to improve your sales.
Link payment pages to Clickbank or Paypal. Both of these sites will process your payment for a nominal fee, which saves you the hassle of setting your site up to process credit cards.
Use Adwords to drive traffic. Set up an Adwords account with Google and go through the great tutorials Google provides to learn how to use it. It’s easy!
Repeat!
Ready for one last piece of advice? “How to make money online” is NOT a good niche market to start with. It is a good market, but very competitive. Instead, start with a less-competitive market. Your competition will be less sophisticated, and you will be able to earn as you learn.