Business writing is a profession where the goal is to produce a worthwhile goods that supports a particular idea, point of view or operation. Brilliant writing will start to show the reader the excellence of the products or opinion and why it is perfect for them. Examples of where business writing is used are for radio commercials, newsletters, world wide web sites, billboards and any written material used in promotional media.
A business owner who lives by conventional wisdom in the area of advertising and marketing, stands a high likelihood of getting lousy results. Conventional wisdom says to advertise and market by using big ticket media like radio and tv and to keep your written advertisements short and clever. In other words, entertain and they’ll remember you. So why is this all wrong? Because it doesn’t have work in most cases. Dan Kennedy, an internationally sought after business consultant calls good sales copy writing; “writing your own check”. Yet most entrepreneurs are clueless about sales letters and definitely have no clue about what makes a good one.
One of my favorite lunch spots is a place called Franklins Hoagies. It’s just up the street from me here in Coeur d’Alene Idaho. They make Philly Cheese Steak Sandwiches in a homey, diner-like atmosphere. The food is always hot but the conversation is even hotter!
Most marketers struggle to get a large number of good testimonials they can use on their website. I’m talking about great testimonials - audio and video testimonials that really convince people!
Today, we’ll talk about how you can cash in with the power of niche marketing.