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The Ugly Underbelly Of Affiliate Marketing

18 May, 2008 (08:45) | By: David Gates

by David Gates

You have probably seen those ads while surfing the net: \”make money at home\” or \”making money on the Internet.\” We mostly brush them off as scams or nonsense but on some occasions we are tempted to think, \”Is this really possible?\”

The world of affiliate marketing provides some definite advantages for a certain kind of person looking for a particular sort of opportunity. The basic idea behind affiliate marketing is easy to understand and has been around forever. You help people sell their products and services, and they give you a cut of the profits.

For example, you may have earned a referral reward from a business for bringing them a new customer. A company selling air conditioners might give you a cut of the profit they get when they make a sale on your recommendation; a car dealer might offer you a free tune-up or credit toward accessories. Affiliate marketing works on the same principle.

There is real money to be made through affiliate marketing, that is true. And it is also true that as an affiliate marketer you can work at home in your pajamas. But it is still a job, and it is still work. You shouldn’t make the mistake of thinking that this is a way to get something for nothing.

One of the really nice advantages of being an affiliate marketer is that you are not tied to the product. Which means you don’t have any initial expenses. If you start promoting a product and the product doesn’t sell well, no worries, just switch to a better performing product and you’re still in business.

And the dreams of working from home can be a reality, too. You are your own boss, you choose your own hours, and you choose your place of work. You can work as many hours as you like; some people do 10 or 12 hours each week, others work more than 60 hours a week. It is all about how you want to spend your time and how much you want to make.

There are tradeoffs, however. You are on your own with affiliate marketing, with no regular salary or steady promise of employment. When you are first starting out, things can get rough, and if there is a downturn in the economy or a product stops selling, life gets interesting. There is a risk that you have to accept to gain independence, and not everyone wants that risk.

You also have to be very self motivated and it helps to be organized. You control your work schedule, but that also means that no one is going to make you work when you need to, but don’t want to. You will have to be resourceful, creative, and willing to keep at it when sales are slow, which will be especially true in the beginning. Stick with it though, and the rewards are well worth it.

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